Spook Hill Elementary School Cafeteria
Client
The A.D. Morgan Corporation
Project Owner
Polk County Public Schools
Location
Lake Wales, Florida
Project Value
$11,305,400
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Spook Hill Elementary School Cafeteria
Client
The A.D. Morgan Corporation
Project Owner
Polk County Public Schools
Location
Lake Wales, Florida
Project Value
$11,305,400
Industry
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Polk County Public Schools undertook the construction of a new cafeteria at Spook Hill Elementary School in Lake Wales, Florida, a project valued at $11,305,400. The facility was designed to serve a growing student population with a modern, safe, and welcoming dining environment that met updated program and accessibility standards. The client, a general contractor with deep regional experience, needed a pursuit package that communicated the scope, quality, and team capability of their proposal to a discerning public owner selection committee. PRESWERX delivered a full suite of pursuit materials to support that effort.
Client Challenges
Competing for a public school construction award meant winning the confidence of a non-construction owner committee in a structured, competitive process. The client faced several compounding challenges:
Communicating an $11.3M cafeteria scope as a unified, easy-to-understand story for a school district audience unfamiliar with construction delivery
Visualizing the finished facility before construction began, giving the selection panel a concrete, confident picture of the proposed design
Differentiating the team from other qualified contractors with similar portfolios and comparable experience in K-12 construction
Preparing the project team for a high-stakes live interview, with aligned messaging and polished delivery ready for a formal selection event
Each challenge called for content that was clear, specific, and purpose-built for a public school owner.
Scope of Work
PRESWERX produced a comprehensive pursuit package tailored to the Polk County Public Schools procurement process. The written proposal organized the client's qualifications, project approach, and team credentials into a clear, owner-centered narrative. Photorealistic renderings translated the architectural design into images the selection committee could evaluate without a construction background. Animations brought circulation, spatial flow, and design quality to life in ways static images could not convey. A project film added community context and demonstrated the client's investment in the school and its students. A structured presentation deck organized the interview story, and targeted presentation coaching prepared the team to deliver it with confidence.
PRESWERX Approach
PRESWERX structured the entire pursuit around Polk County Public Schools' priorities, building every deliverable to serve the owner's decision-making process rather than to showcase the contractor's portfolio. The team worked as a strategic partner across content, visuals, and coaching.
Developed a proposal narrative that led with the school district's goals and the community's needs, grounding the submission in the specific context of Spook Hill Elementary rather than in generic contractor credentials
Produced layered visual content, including renderings, animations, and a project film, that walked the selection panel through the project from concept to completion in a format accessible to a non-technical audience
Ran targeted presentation coaching sessions that aligned the team's messaging, rehearsed the interview format, and sharpened individual delivery so every presenter was prepared and confident on selection day
The result was a fully integrated pursuit package where every deliverable reinforced the same story in a consistent, owner-facing voice.
Results Delivered
PRESWERX delivered a complete pursuit package built to the standards of a competitive public school procurement, with every piece of content purpose-built for the Polk County selection process.
The proposal and presentation gave the client a clear, owner-centered story that communicated scope, approach, and team capability in accessible language the selection committee could evaluate with confidence
Renderings, animations, and the project film gave the selection panel a vivid, accurate picture of the finished cafeteria before construction, reducing uncertainty and building trust in the proposed design
Presentation coaching brought the team to a high-performance standard, with rehearsed messaging, aligned talking points, and polished individual delivery ready for the live interview
The client walked into the selection event prepared, aligned, and in full command of their story.
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