Commercial
Heritage Palms Golf Country Club
Client
Heatherwood
Project Owner
Heritage Palms Golf Country Club
Location
Fort Myers, Florida
Project Value
Industry
Commercial
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Commercial
Heritage Palms Golf Country Club
Client
Heatherwood
Project Owner
Heritage Palms Golf Country Club
Location
Fort Myers, Florida
Project Value
Industry
Commercial
Account Executive(s)
Joshua Harden, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
The Heritage Palms Golf and Country Club renovation in Fort Myers, Florida, transformed the community's 28,400-square-foot clubhouse into a modern, full-service amenity hub. The scope encompassed formal and informal dining spaces, a library, locker rooms, a fitness center, a heated outdoor pool with spa and cabana, and a new Tiki Bar with both indoor and outdoor dining options. The project demanded a compelling pursuit story that could communicate the breadth and quality of the renovation to a discerning membership community. PRESWERX supported the client's pursuit through proposal development, a fully built-out presentation, and hands-on presentation coaching.
Client Challenges
The client faced a competitive environment and needed to communicate a renovation of significant scope as one clear, compelling story:
The project spanned multiple facility types within a single community, requiring a unified narrative that held together across dining, recreation, fitness, and social spaces.
Visualizing the quality of the finished renovation before construction was complete required clear, persuasive presentation of design intent to a non-technical audience.
Preparing the client's team to confidently present in a live selection setting demanded targeted coaching and rehearsal.
Communicating scope, quality, and team capability in one cohesive package was the central challenge.
Scope of Work
PRESWERX developed a full pursuit package for the Heritage Palms renovation. The proposal organized a complex, multi-zone scope into a clear narrative, covering the 28,400-square-foot clubhouse and its varied program elements. The presentation translated that narrative into a visual format suited to a live selection setting, with imagery and layout calibrated to the expectations of a membership-driven owner. Presentation coaching prepared the client's team to speak with confidence and precision across all phases of the project. Each deliverable reinforced the others, giving the client a consistent, professional voice throughout the pursuit.
PRESWERX Approach
PRESWERX approached the pursuit as a strategic storytelling challenge, organizing a broad and diverse scope into a focused, client-centered narrative.
The team structured the proposal around the owner's priorities, sequencing program elements to build a clear sense of scale and quality.
Presentation design focused on visual clarity, using layout and imagery to communicate the renovation's ambition before construction reached completion.
Coaching sessions worked through the live format, preparing the client's team to answer questions and stay on message under pressure.
The result was a client team that entered the selection well-prepared and confident.
Results Delivered
PRESWERX delivered a complete, polished pursuit package held to a standard appropriate for a competitive country club renovation pursuit.
The proposal provided a clear, organized account of a 28,400-square-foot scope across dining, fitness, recreation, and social amenities.
The presentation gave the client's team a professional, visually compelling platform suited to a live selection audience.
Presentation coaching sharpened the team's delivery, reducing hesitation and improving consistency across each speaker.
The client entered the selection with a cohesive story, a strong deck, and a team ready to perform.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.