Higher Education
Healthy Excellence New Building
Client
Tarlton
Project Owner
Washington University in St. Louis
Location
St. Louis, Missouri
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Higher Education
Healthy Excellence New Building
Client
Tarlton
Project Owner
Washington University in St. Louis
Location
St. Louis, Missouri
Project Value
Industry
Higher Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Washington University in St. Louis sought to establish a dedicated new home for its Healthy Excellence program, designed to serve as a highly visible, central hub for campus wellness. The facility called for thoughtful site integration, a strong design context, and a suite of interrelated spaces with welcoming, dynamic, and flexible characteristics. The project required a pursuit approach that could communicate both the complexity of the program and the quality of the team positioned to deliver it. PRESWERX was engaged to develop the pursuit proposal, create a compelling presentation, and provide coaching to prepare the client's team for the competitive selection process.
Client Challenges
The client needed to translate a complex, vision-driven university facility into a pursuit narrative that would resonate with a discerning owner. The challenge was not simply describing scope; it was telling a story. Key challenges included:
Communicating the full scope and vision of a campus wellness hub in a way that was both accessible and compelling to the selection committee.
Differentiating the team in a competitive bid for a high-profile, design-forward university project.
Preparing the client's presenters to deliver a confident, well-rehearsed live presentation under selection pressure.
Aligning all pursuit materials with the owner's emphasis on design quality, flexibility, and community integration.
Together, these demands required a pursuit strategy that was thorough, narrative-driven, and built for performance under scrutiny.
Scope of Work
PRESWERX developed a full pursuit package for the new Healthy Excellence building at Washington University in St. Louis. The team produced a proposal that introduced the client's qualifications and articulated a clear understanding of the project's design vision and campus context. PRESWERX then developed a presentation that translated the building's programmatic goals into a structured, visually organized story the selection committee could follow from start to finish. To ensure the client's team was fully prepared for the live selection event, PRESWERX provided hands-on presentation coaching, working directly with the presenters to sharpen messaging, build confidence, and rehearse delivery.
PRESWERX Approach
PRESWERX approached this pursuit as a narrative challenge, connecting the owner's vision for a campus wellness hub to the client's specific qualifications and delivery approach. The team focused on clarity and confidence at every stage.
The proposal was structured around the owner's stated goals, prioritizing site sensitivity, design flexibility, and community integration over a generic qualifications summary.
The presentation was built to guide the selection committee through the project's vision in a logical sequence, making a complex program easy to understand and compelling to experience.
Presentation coaching sessions focused on consistent messaging, natural delivery, and composure under the pressure of a live competitive selection.
The result was a complete pursuit package that positioned the client as thoroughly prepared and deeply aligned with the owner's expectations.
Results Delivered
PRESWERX delivered a polished, complete pursuit package held to the high standard expected for a competitive university selection. Each piece was built to earn attention and communicate the client's readiness.
The proposal gave the selection committee a clear picture of the client's qualifications and a genuine understanding of the project's campus context and design vision.
The presentation organized the team's story into a sequence that was straightforward to follow and compelling to experience, reducing cognitive load on the committee during a high-stakes review.
Coaching sessions left the client's presenters ready to perform with confidence, consistency, and precision when it mattered most.
The client entered the selection process with materials and a team that reflected the full quality of their pursuit.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.