K12 Education
Bartow High School Testimonial Film
Client
The A.D. Morgan Corporation
Project Owner
Polk County Public Schools
Location
Bartow, Florida
Project Value
$60,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Videography |
K12 Education
Bartow High School Testimonial Film
Client
The A.D. Morgan Corporation
Project Owner
Polk County Public Schools
Location
Bartow, Florida
Project Value
$60,000,000
Industry
K12 Education
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Videography |
Project Overview
Polk County Public Schools commissioned a $60 million, multi-phased campus renovation at Bartow Senior High School in Bartow, Florida. The scope involved demolishing nine aging single-story classroom buildings and replacing them with a new two-story, 110,000 SF facility housing 42 classrooms, science labs, collaborative learning spaces, and administrative offices. Expansions to the Medical and Fire Academy, Music and Arts building, and a new Athletic Field House rounded out the program, alongside renovations to the Criminal Justice and Legal Academy. PRESWERX produced a testimonial film documenting the client's performance and the project's transformation of the active campus.
Client Challenges
The client needed to demonstrate the quality and complexity of their work at Bartow Senior High School in a format that could be used in future pursuit efforts:
Capturing the scale and phased nature of the renovation in a way that a static proposal cannot convey.
Showcasing the ability to manage active-campus construction without disrupting students and staff throughout a multi-year program.
Creating a compelling, reusable marketing asset that communicated both the technical scope and the human impact of the transformation.
A testimonial film offered a direct, credible way to show prospective owners what the client had delivered on a project of this scope and complexity.
Scope of Work
PRESWERX produced a testimonial film for the client's $60 million renovation of Bartow Senior High School. The film documented the full scope of the project, from the demolition of nine classroom buildings to the delivery of a new two-story academic facility and multiple program expansions across the campus. PRESWERX captured onsite footage, project milestones, and stakeholder perspectives to build a cohesive narrative around the client's performance on this active, multi-phased renovation. The finished film gave the client a professional, story-driven asset ready for use in future marketing and pursuit efforts with school districts and public owners.
PRESWERX Approach
PRESWERX approached the testimonial film as a strategic marketing tool, not just a project recap. The goal was to produce content the client could use repeatedly in competitive pursuits.
Structured the film around the complexity of managing an active school campus through multiple phases of demolition and new construction.
Captured testimony from key stakeholders to give prospective owners an authentic, credible account of the client's performance and communication on the project.
Developed a narrative arc that moved from the scope and challenges of the renovation to the finished result, giving viewers a clear sense of what the client delivered.
The result was a finished film that gave the client a durable, high-quality asset tied to one of their most complex K-12 projects.
Results Delivered
PRESWERX delivered a completed testimonial film that gave the client a professional, story-driven record of their work at Bartow Senior High School.
The film documented the full scope of the renovation, from the demolition of nine classroom buildings to the delivery of new academic, specialty, and athletic facilities across the campus.
Stakeholder testimony provided prospective owners with an authentic, firstperson account of the client's performance managing construction on an active K-12 campus.
The finished asset was ready for immediate use in proposal packages, presentations, and marketing outreach targeting school districts and public owners.
The client came away with a compelling, reusable piece of pursuit collateral built around one of their strongest completed projects.
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