Water & Water Waste
Arlington Biosolids Upgrade
Client
PC Construction
Project Owner
Arlington County
Location
Arlington, Virginia
Project Value
$175,000,000
Industry
Water & Water Waste
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Water & Water Waste
Arlington Biosolids Upgrade
Client
PC Construction
Project Owner
Arlington County
Location
Arlington, Virginia
Project Value
$175,000,000
Industry
Water & Water Waste
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Renderings & Animations |
Videography |
Project Overview
Arlington County sought a design-build partner to deliver a comprehensive biosolids upgrade at its water resource recovery facility in Arlington, VA, representing a $175 million investment in infrastructure and environmental performance. The project required a team capable of integrating innovative process design with a community-minded approach, producing Class A biosolids and capturing biogas for beneficial reuse. The design-build partner worked directly alongside County staff and HDR throughout design and construction. The client engaged PRESWERX to develop the full suite of pursuit materials needed to communicate their technical vision and differentiated approach for this competitively procured opportunity.
Client Challenges
The client faced a technically demanding procurement requiring clarity, differentiation, and visual storytelling. The challenges were substantial:
Translating a complex biosolids treatment scope into a clear, compelling narrative for a public agency review committee with both technical and non-technical evaluators
Differentiating the team in a competitive field of qualified design-build firms pursuing a high-profile public infrastructure contract
Visually conveying the character and quality of a specialized industrial facility before any design was finalized
Preparing team members for a live selection presentation with a unified, rehearsed message delivered with confidence
The client needed a pursuit partner capable of matching the scale and complexity of the project with equally strong communications.
Scope of Work
PRESWERX delivered a full pursuit package for the Arlington Biosolids Upgrade competition. The team produced a comprehensive proposal document that structured the client's technical approach and qualifications into a persuasive submission aligned with Arlington County's evaluation criteria. Custom renderings and animations brought the proposed facility to life, giving evaluators a concrete picture of the design vision before construction began. A pursuit presentation translated those same themes into a compelling live format, and presentation coaching prepared the team to deliver it with precision and consistency. Films rounded out the package, reinforcing the client's commitment to quality, sustainability, and community partnership throughout the project.
PRESWERX Approach
PRESWERX approached the engagement as a strategic communications partner, building every deliverable around Arlington County's stated priorities and the evaluation committee's perspective:
Developed a proposal narrative that organized a technically dense scope around the County's core values: sustainability, community acceptance, and operational reliability
Produced renderings and animations that gave evaluators a tangible picture of the design vision, making the proposed facility feel real and credible before a shovel broke ground
Coached the presentation team through a structured rehearsal process, aligning their message and building the confidence needed for a high-stakes live interview
Every element was shaped to communicate technical strength and community commitment in language the owner could evaluate.
Results Delivered
PRESWERX produced a complete pursuit package held to the standard of a $175 million design-build competition. Each deliverable was designed to strengthen the client's position with evaluators:
The proposal organized a technically complex biosolids scope into a coherent, evaluator-friendly submission that spoke directly to Arlington County's priorities
Renderings and animations gave the review committee a compelling visual representation of the proposed facility, making the design vision concrete and credible
Presentation coaching brought the team to the live interview prepared, aligned, and ready to deliver their message with consistency and confidence
The client entered the selection process with a polished, complete package that represented their proposed approach at its strongest.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.